What Does It Mean to Be Pro-Life in Business Strategy?
In today’s polarized world, “pro-life” is often confined to political or medical debates. But at SENT, we believe the pro-life commitment is much broader and more urgent, within the realm of business leadership.
To be pro-life in business means to make strategic decisions that protect, honor, and uplift human life in every aspect of your operations—from hiring and workplace culture to supply chains and product design.
Protecting People at Every Level
Being truly pro-life in business isn’t limited to one issue. It’s about asking at every decision point:
Does this protect the well-being of employees, especially the most vulnerable?
Does this pricing model respect the dignity of the customer, not manipulate it?
Are our suppliers or partners treating workers ethically and humanely?
Does this product or service serve the flourishing of life, or erode it?
It’s about human dignity in action—not abstraction.
Real-World Applications
Here are a few concrete examples of businesses that made pro-life strategic choices:
A health startup restructured their team policies to provide generous paid parental leave, ensuring families could thrive.
A manufacturer chose to walk away from a lucrative supplier when they discovered child labor in the chain—costly in the short-term, but rooted in conscience.
A fintech company stopped using urgency-based “dark pattern” messaging that triggered anxiety in users, choosing integrity over conversion rates.
These aren’t just moral victories—they build long-term trust, loyalty, and culture.
How This Aligns With Catholic Teaching
Catholic social teaching calls us to uphold the sanctity of life in all stages and systems. That means the unborn, yes—but also:
The single mom on your customer service team
The underpaid subcontractor three tiers down your supply chain
The teenager being marketed an addictive product
The elderly customer struggling with your digital platform
Being pro-life means protecting them too.
Reflection for Founders
Ask yourself:
“Where in my business do I need to choose life more boldly?”
Maybe it’s a product feature that could be gentler.
Maybe it’s a contract that needs renegotiating.
Maybe it’s just slowing down long enough to ask, “Who gets harmed by this decision?”
Join the Movement
At SENT, we walk with founders who are making bold, countercultural decisions to protect life and uphold human dignity in business. You don’t have to carry that alone.
If you're navigating a strategic decision that impacts people’s lives, we invite you to:
Join Holy Collisions – Connect with other purpose-driven founders who are discerning similar questions.
Ask a SENT Mentor – Get wisdom and clarity from seasoned Catholic leaders who’ve been in your shoes.
